Commercial Models in Fashion Modeling Trend Promotion

More than 100 devoted fashionistas and curious onlookers braved the oppressive heat Saturday afternoon to attend the Street glam trend fashion show on Ellsworth Drive, checking out the latest styles in comfortable street clothes and glamorous evening attire — all commercial models have modeled by local talent.

While the show did feature special guests, including "Project Runway" designer Korto Momolu and former Redskins running back Brian Mitchell, the true stars of the event were the 33 models, all of whom were local residents selected during commercial modeling casting calls held on Ellsworth, according to Downtown Silver Spring Marketing Manager Lillian Buie.

"Our goal is to highlight our merchants, to highlight the fashion trend that we have right here in Downtown Silver Spring," she said. "Using local models was a part of that; we exposed them to the greater fashion models community and maybe helped get them hooked up with some of our local designers."

Michael Momb, 22, of Fort Washington, remembers being stopped by casting representatives while hanging out on Ellsworth with his friends about a month ago.

"My friend said ‘Mike you should try this, you're good at it,' and I said, ‘yeah, sure,' like, as a joke, but she put all my information down and made me do it," he said with a laugh. "I walked for the judges, and I was wearing just a plain T-shirt with ripped jeans, but they liked me and here I am."

Casting judges representing local modeling promotion businesses selected the fashion models from more than 600 applicants and people pulled off the streets of Silver Spring, according to Buie, who spotted Meron Desta, 23, of Silver Spring during one of her weekly strolls in downtown and pulled her into an audition.

Source: http://www.gazette.net/